Tourism

5th Edition

The Business of Hospitality and Travel

Roy A. Cook; Cathy H. C. Hsu; Joseph J. Marqua
eISBN-13: 9780133139129

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Additional Book Details

Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

Sold By Prentice Hall
ISBNs 0133113531, 9780133113532, 0133139123, 9780133139129
Number of Pages 408
Edition 5th